I’m Alice Tan, a California real estate consultant with Century 21 Masters. I grew up in Southern California and assist buyers and sellers across the state, with a primary focus on Los Angeles, Orange, and San Diego counties.

I genuinely love real estate and the opportunity it gives me to serve people during important moments in their lives. My goal is to earn each client’s satisfaction through attentive service, careful preparation, honest communication, and consistent follow-through.

I take the time to understand your priorities, explain your options in practical language, examine the details carefully, and help you make informed decisions. Buyers receive guidance in evaluating properties, contracts, costs, and negotiation choices. Sellers receive a focused strategy for preparing and pricing their property, presenting it effectively, evaluating offers, and negotiating terms that support their goals.

I earned my bachelor’s and master’s degrees from UCLA, where I developed the analytical, organizational, and communication skills I now apply to every transaction.

My working style is personal, direct, and detail-oriented. I remain closely involved from our first conversation through closing, bringing structure to the process, anticipating potential issues, and helping you understand the significance of each decision. Whether you are buying, selling, or relocating, you can expect thoughtful guidance centered on your needs and a high standard of personal service.